COLLECTION 01 / EVERYDAY UNISEXEST. WITH CONSIDERABLE INTENT
THE FIRST
NECESSITIES
Explore the objects
ONE COLLECTION / EVERYDAY UNISEXCAMPAIGN VISUALISATIONS / REFER TO PRODUCT PHOTOGRAPHS FOR FIT
THE REQUIREMENT / AN ENTIRE INSTITUTION. FOR THIS.Nothing special.
Nothing special.
Presented
accordingly.
THE ASSESSMENT
A tote bag. For carrying your things. The function remains unchanged; the presentation has received considerable funding.
Explore the objects01 — THE PRESENTATIONSKIP TO THE OBJECTS
A HOUSE. A POINT OF VIEW.THE FIRST NECESSITIES / 001
Ordinary objects. Unreasonable importance.
Getting dressed. Packing a bag. Leaving the house. Familiar rituals, deserving of an entirely unnecessary level of consideration.
The activities remain unchanged. The branding is considerably more involved.
03 / A STUDY IN PERCEPTIONTHE OBJECT HAS NOT CHANGED.
THE REALITYAN INTERACTIVE JUSTIFICATIONThe difference
The difference
is entirely
in our heads.
On one side, an object. On the other, the considerable apparatus required to make it feel important.
Move between them. Notice how little has changed.
LEVEL OF CONSIDERATIONDRAG THE DIVIDER. RECONSIDER NOTHING.
The product is ordinary. Our commitment to presenting it otherwise is absolute.
04 / OBJECTS OF CONSIDERATION
The first necessities.
VIEW
Everything you need. With more significance than necessary.
THE COMPLETE COLLECTION01
02
03
04
05
06
07
08
THE FIRST NECESSITIES
You were going to leave the house anyway.
THE FIRST NECESSITIES / EVERYDAY UNISEXA uniform.
A uniform.
For everyone.
Different people. The same entirely unnecessary level of consideration. All objects in the current collection are unisex.
01 / UNISEX
The Individual B
02 / UNISEX
The Individual W
03 / UNISEX
The Requirement
04 / UNISEX
The Attachment
05 / UNISEX
The Departure
06 / UNISEX
The Distinction
Campaign visualisations, not fit or material specifications. Refer to the original product photographs and size information when choosing an item.